![](https://emmanuelory.com/wp-content/uploads/2019/10/Festival-Valence.jpg)
Summer vibes. Valence has a really old tradition of outdoor music festivals. Valence Festival was one month of concerts all over the city. A free popular festival with eclectic programming (emerging and local scenes, international artists…).
![](https://emmanuelory.com/wp-content/uploads/2013/07/orelsan-festival-valence-2012.jpg)
CHALLENGE
How to regenerate a regular event?
THE ANSWER
Change your tone of voice. Speak like your audience.
A new branding in addition of a fresh social media plan, street marketing and here you go. Keep the consistency over the years to increase the awareness.
![](https://emmanuelory.com/wp-content/uploads/2019/10/festivaldevalence-e1573043126859.jpg)
![](https://emmanuelory.com/wp-content/uploads/2019/10/festivaldevalence3.jpg)
Credits
© Ville de Valence – Communication – 2012/2015
Trailer: Imag.
Web: Starteo
Photos: Jean Delmarty