JAPANESE CONNECTIONS

Exhibition by Louvre Abu Dhabi & Musée d’Orsay

East meets West in a unique exploration of the influence of Japanese art on modern decoration. Following the opening up of Japan to the West in the 1850s, artists, designers and makers across Europe became gripped by a new fashion for ‘Japonisme’. This exhibition focuses on a pioneering group of Parisian artists influenced by Émile Bernard and Paul Gauguin and includes Japanese woodblock prints from Japanese masters Hiroshige and Hokusai.

CHALLENGE

How to tell the story of an artistic inspiration?

THE ANSWER

Art speaks. Reveal their beauty. Play with it. Animate it.
When you have to show connections and focus on influences, promote the Art. It’s a universal language that doesn’t need more explanation. Add social media posts, a trailer and digital ads on the recipe and here you go.

Credits
© Louvre Abu Dhabi, in collaboration with Musée d’Orsay.
Marketing: Nathalie Suleiman.
Trailer: FGREAT.
Creative: TBWA.