Summer vibes. Valence has a really old tradition of music celebrations outdoor. Valence Festival is one month of concerts all over the city. Emerging scene and also international artists have rendez-vous there. A free popular festival with eclectic programming.

Challenge
How to regenerate a yearly festival?

The answer
Change your tone of voice. Speak like your audience. A new branding in addition of a fresh social media plan, street marketing and here you go.

Credits
© Ville de Valence.Trailer: Imag. Web: Starteo. Photos: Jean Delmarty
Editions 2012, 2013 and 2014.