Summer vibes. Valence has a really old tradition of music celebrations outdoor. Valence Festival was one month of concerts all over the city. A free popular festival with eclectic programming (emerging and local scenes, international artists…).
How to regenerate a regular event?
Change your tone of voice. Speak like your audience.
A new branding in addition of a fresh social media plan, street marketing and here you go. Keep the consistency over the years to increase the awareness.