A crossroads of trade, culture and religion. A path for merchants, travellers, and pilgrims. A bridge for civilisations. “Roads of Arabia” explore the fascinating story of the Arabian Peninsula from antiquity to modern times including archaeological masterpieces and important Islamic art from Saudi Arabia and the UAE.

Challenge
How to catch the attention of the local communities?

The answer
An exhibition, as fascinating as it could be, is not always easy to explain.
What is best than telling the story through someone else’s eyes?
Collaboration with Ahmed Al Gergawi, videographer to show the exhibition respecting his own style. #UGC first.

Credits
© Louvre Abu Dhabi, in collaboration with Musée du Louvre and SCTHKSA.
Video: Ahmed Al Gergawi. Trailer: FGREAT