MANGA LAB

Teen space

Art meets manga at the museum. Immersive virtual journeys. Arcade retro video games. Expression walls. Chill out zones and free workshops. Manga Lab is an exclusive space highlighting the links and influences of traditional Japanese art on modern day Manga and Anime.

CHALLENGE

How to target and bring teenagers to a museum?

THE ANSWER

Relax. Don’t look cool, be cool. Just play with the codes, adapt your language and most important: create the adapted offer. Manga Lab has been fully conceived by the cultural engagement team for teenagers. To promote it, a full digital plan:

  • Trailer promoted with targeted ads
  • Social media plan
  • Influencers participation
  • Collaboration with Snapchat

Credits
© Louvre Abu Dhabi, Marketing team, Natalie Suleiman.
Manga Lab Project managers: Amine Kharchach, Anne Hauguel
Creative: TBWA. Trailer: FGREAT.