Art meets manga at the museum. Immersive virtual journeys. Arcade retro video games. Expression walls. Chill out zones and free workshops. Manga Lab is an exclusive space highlighting the links and influences of traditional Japanese art on modern day Manga and Anime.

Challenge
How to target and bring teenagers to a museum?

The answer
Relax. Don’t look cool, be cool. Just play with the codes, adapt your language and most important: create the adapted offer. Manga Lab has been fully conceived by the cultural engagement team for teenagers. To promote it, a full digital plan: trailer, targeted ads, social media posts, influencers

Credits
© Louvre Abu Dhabi. Concept: Anne Hauguel, Amine Kharchach,
Marketing: Natalie Suleiman.
Trailer: FGREAT. Creative: TBWA.